Bringing Awareness to Veja Project

Bringing awareness to #vejaproject through #vejaxb4b campaign.
Are you making conscious decisions when you shop?

Veja
Origin: France
Founders: Sébastien Kopp and Ghislain Morillion
Founded in 2004, VEJA is a French brand with production in Brazil that holds onto the respect for labour and the environment as its core values. Recently celebrating their 10 year anniversary, VEJA has successfully combined the aesthetics of fashion with the concept of sustainability. 

Some facts: 
MATERIALS & ENVIRONMENTAL FRIENDLY
•    The upper are made from eco-tanned leather, it helps minimize the negative impact on the environment. Unlike modern tanning procedures that is based on chromium and heavy metals, their leather is ecologically tanned which uses minimal chemicals decreases pollution in water surrounding the tannery plant.

•    The soles use all natural wild rubber that is both comfortable and protective. 

FAIR TRADE & SUPPORT JOB OPPORTUNITIES
•    The soles rubber is sourced directly from the Amazonian forest, and creates invaluable working opportunities for people in the region.

•    They respect fair trade! Support family run farms. Eg. They buy organic cotton from 320 families whose livelihood comes from farming. 

•    They respect fair trade! They works directly with small scale farmers which avoids middlemen and makes sure that reasonable profit go directly to the producers themselves.
 
•    Support crafted with dignity! Shoes are made in factories located in Southern Brazil where the worker’s rights are respected and overtime hours are paid. 

•    Provide job opportunities to people facing social exclusion/do not have skills, training. They work with an Association called ASF (Atelier sans frontiers) to handle all logistics and storage for the trainers sent from Brazil. A strong relationship has been built with the NGO. 

SUSTAINABILITY
•    They help promote sustainability! Using rubber from the Amazon, the only place on earth where rubber trees grow in the wild. They work with an association of Seringeiros, the rubber tappers to offer a fairer price paid for rubber to guarantee a better income for them and also enable an incentive to keep trees up. 

•    They found a way to balance fashion aesthetics and environment conservation. Unlike modern tanning procedures that is based on chromium and heavy metals, their leather is ecologically tanned which uses minimal chemicals decreases pollution in water surrounding the tannery plant. 

Basics for Basics
Origin: Hong Kong
Founders: Kayla Wong
Basics for Basics is a brand that promotes the production of fair-trade, organic and all natural products. From beginning to the end, we want to ensure that our products are made with care and that our people are treated the right way. Basics for Basics is not only a brand but also a community. Encouraging the act of love and care. To push forward the movement of making our society a better place. Each step we take brings us closer to a better world.  

Basics for Basics facts:

•    Our garments are made in a fair-trade facility in India that is certified by FLO and GOTS for manufacturing products from certified fair-trade and organic cotton.
•    We focus on the durability and comfort of our clothing and we make sure that our styles fit well and are flattering for any body type. 
•    Our clothes are made mostly with 100% organic cotton making them softer and longer lasting. 
•    We produce in limited quantities to reduce fashion waste. 

About Organic Cotton:
•    The local environment improves by eliminating the use of pesticides and chemical fertilizers.
•    Bio diversity increases and the farmers can grow various crop on the same field. Additionally groundwater will not be polluted by chemicals.

Sustainability: 
•    To keep CO2 emissions as low as possible, our process chain is designed for short distances: we use Indian Cotton. All processing steps (spinning, knitting, dyeing) are within a radius of approx. 40 km of our head office.
•    The use of organic cotton also helps: due to the absence of pesticides and artificial fertilizers we gain massive CO2 savings. The reason behind is, that pesticides and fertilizers are very energy intensive in production and also cause even more damage to the environment during their manufacture.