Recently, I was invited to attend IWC Influencer Lunch and I felt so lucky to sit next by the CEO of IWC, Mr. Georges Kern. As a big fan of the brand, I was so excited to have conversation with one of the greatest leaders in the industry. Mr. Kern was very friendly and very keen on sharing the stories behind the brand as IWC treasures the story behind every product rather than the value solely. The watch that I was wearing that day – Big Pilot’s Watch Edition “Le Petit Prince” is one of the masterpieces of IWC’s and represents a great story. Mr. Kern also explained the mechanism and technical achievements of Annual Calendar in front of us which instantly impressed each of us. Most importantly, he also further explained one of the most complex watch IWC has ever produced – Portugieser Sidérale Scafusia, a watch that offers an impressive array of functionality in the form of astronomical complications. It truly shows the perfection of craftsmanship and technical achievements of IWC.
After enjoying a great meal at Mott 32, we were invited to attend another luxury watch preview at Mandarin Oriental. Among the highlight pieces, Portofino HandWound Monopusher is my favorite one. It comes with a leather grey face that matches the grey leather strap perfectly. Other stunning watches were also showcased such as classic silhouette that designed with diamond and clean faces. Every guest was highly impressed and cannot wait to have a first try on their wrist.
I would like to thank IWC for the invitation and the great sharing from Mr. Kern. Mr. Kern also mentioned that IWC is starting to expand their promotion area from traditional media platforms to digital channels, and will keep interacting with social media platforms. Let’s have more interaction with classic brands and social media blogger!
早前有幸被邀出席品牌IWC的Influencer Lunch，更獲安排坐於品牌CEO Mr. Georges Kern的旁邊，能夠近距離與這位鐘錶界巨人傾談，作為品牌支持者的我絕對深感榮幸。Mr. Georges Kern為人敦厚，亦毫不吝嗇與我們分享品牌“故事”，因為IWC相信是每個故事讓品牌與別不同。如當天我戴著的Big Pilot’s Watch Edition “Le Petit Prince”，當中的小王子就是家傳戶曉的故事。他更詳細地解說年歷Annual Calader的精巧運作，甚至巔峰之作Portugieser Sidérale Scafusia是可以精確地顯示500至1,000顆恆星的方位，全場都被那科技及工藝的造極震懾。
於Mott32享用美味午餐後，品牌安排我們到Mandarin Oriental，原來一場名錶預覽正要上演。最矚目的是當日才推出的Portofino Hand-Wound Monopusher，其柔灰色表面與灰色表帶極為配襯；其他款式亦見驚喜，鑽石款式高貴，簡潔款式時尚，大家都忙著欣賞及試戴。
感謝品牌的邀請及禮遇，席間Mr. Georges Kern提到高端品牌亦走向digital，宣傳不再局限傳統媒體，發掘更多新媒體如social media等，讓我們見證經典與創新的完美融合，亦期待blogger與IWC的更多互動！