G Givenchy SS16 Presentation

Givenchy always gives fashionistas a sense of attraction. Many Givenchy enthusiasts fight for their "Grail" which can tell how alluring this brand is. As a new menswear line of Givenchy, with the lead of Creative Director Tony Spack, G Givenchy continues its attention to details and material. This year, the brand has chosen Shaw Brothers Studio as their stage to showcase SS16 collection. Having a huge "G" logo projection and spacious area in the studio, the brand succeeds to highlight the collection with the typical sense of mystery and elegance. After having a quick catch up with the brand's Managing Director, Ayub Mohamed, the show started instantly.

The SS16 Collection features simple and modern design with an assortment of pieces featured in black, white and purple. Compare to Givenchy, G Givenchy took a step further in details and focuses on premium material and functionality of apparel, with its perfect use of metallic & leather fabric.

Every single fashion show represents the story of a brand, which requires extra hard work from everyone. Also, I was glad to see some of my friends who took part in the show. It's no doubt that dedication makes the spirit of fashion. 

曾聽說有顧客因錯過了心頭好而留下“紀梵希的眼淚”,可見G信眾的瘋狂程度。延伸男裝品牌G Givenchy,由設計總監Tony Spack掌陀,在Givenchy的光環底下,同樣極具睇頭,秉承其前衛格調。品牌的SS16 Presentation選址紹氏片場,大party熱門場地,豪華得來帶點神秘感。場外大型投射G字logo,入場後全黑佈置都滲出型格味道,與品牌執行懂事Ayub Mohamed閒談拍照過後,便立即倒數開show。

今季主打黑、白、葡萄紫,簡約紮實比Givenchy相對內歛,functional運動風混合金屬及皮革元素,不玩爆花pattern著眼質料details,個人認為更可攻可守。

每場show都是品牌心血,由作品到活動安排都一絲不苟,更喜見台上台下都有朋友參與其中,於不同崗位發揮時尚精神:努力、投入就是最有型!